Amazon product brand hunting refers to the process of researching and identifying potential product brands to sell on Amazon’s marketplace. This process typically involves conducting market research to identify profitable and underserved niches, analyzing product categories and subcategories, and evaluating competitor brands.

To start your brand hunting process, consider the following steps:

Identify product categories and niches: Look for product categories that are underserved or have room for growth. Use Amazon’s Best Sellers Rank and product category data to identify popular and profitable niches.

Analyze product listings: Analyze existing product listings to identify gaps in the market. Look for products with high ratings but low customer reviews or products with few competitors.

Evaluate competitors: Research competitors and analyze their branding, marketing strategies, and pricing. Look for gaps in their offerings or areas where you can differentiate your brand.

Develop a brand strategy: Develop a brand strategy that sets you apart from competitors. Consider factors such as product quality, packaging, pricing, and marketing strategies.

Source products and establish partnerships: Identify potential suppliers and establish partnerships. Look for suppliers that offer high-quality products, reliable shipping, and competitive pricing.

Launch your brand: Once you have sourced your products and established your branding and marketing strategy, launch your brand on Amazon’s marketplace. Use Amazon’s advertising and promotional tools to drive traffic to your listings and increase sales.

Remember that building a successful brand on Amazon takes time and effort. Continuously evaluate and refine your strategy to stay competitive and meet the needs of your customers.